Welcome to
Essential Marketing Strategies for Artists Workshop
December 4, 2024 at 6PM ET
Learn key strategies for marketing your art both online and in person to reach greater heights in your art career.
In this impactful workshop, Victoria J. Fry guides you through essential strategies for marketing your art and growing your career. We focus on three key areas: leveraging social media to engage your audience, using email marketing to build lasting connections, and mastering in-person marketing to increase visibility and expand your collector base.
Victoria has helped hundreds of artists globally to advance their careers since starting VAC.
This workshop is designed for emerging artists who are ready to grow their art careers.
Curious about how to effectively use social media to connect with the right audience for your art?
Ready to build a mailing list and write meaningful newsletters that build investment?
Seeking strategies to confidently present your work at shows and exhibitions?
Looking for ways to network and build lasting relationships with galleries and buyers?
Want to develop a cohesive marketing plan that grows your art career without feeling overwhelming?
If the answer is yes to any of these questions, this workshop is designed for you.
In this 90-min workshop, we cover the following topics:
SOCIAL MEDIA MARKETING FOR ARTISTS
Choosing the best platform(s) for your work and audience
Building a cohesive brand presence through consistent imagery and captions
Strategies to engage your audience through Stories, Reels, and live sessions
EMAIL MARKETING FOR ARTISTS
Building and growing your email list with sign-up incentives
Crafting engaging content that highlights your creative process and upcoming opportunities
Sending newsletters that resonate with collectors and drive engagement
IN-PERSON MARKETING FOR ARTISTS
Networking strategies for connecting with curators, collectors, and other artists
Setting up a polished and professional display at shows and exhibitions
Effective follow-up techniques to build lasting relationships
+ Live Q&A with Victoria to ask individual questions & get personalized support
All sessions are recorded and emailed to registered participants.
FAQs
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Yes! This workshop will be recorded and emailed. So, even if you can’t attend live, you can watch the replay.
The replay link will be available for 30 days with an option to download the full recording.
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Yes! This workshop includes a Live Q&A with Victoria.
About Victoria
Victoria J. Fry is an Artist, Educator and Founder of Visionary Art Collective. Through workshops and 1:1 mentorship, she has worked with hundreds of artists since 2020. Victoria’s mission is to provide artists with the tools, skills and knowledge needed to build a successful art career. Through a practical approach, Victoria implements goal setting, mindset shifts, and concrete strategies to help artists reach their goals.
Victoria holds a Master’s degree from Maine College of Art, and a BFA from the School of Visual Arts in New York City. While working towards her undergraduate degree, Victoria completed an internship at a prestigious gallery in Manhattan, where she learned about the business side of art. She was then selected to be part of the Guggenheim Museum’s Learning Through Art program in 2013, before moving to San Francisco and Los Angeles. She currently lives in Brooklyn, NY where she runs Visionary Art Collective and New Visionary Magazine.
